Ready, Fire, AIM -- Finding my Target Audience Through Action

Ready, Fire, AIM is one of my favorite motivational phrases and the motto of my latest success-- defining my target audience (it's also the title of one of my husband's songs! www.chriscates.net).
Here is a brief history of my experience:
After discovering that I wanted to inspire and empower others to live with intention, passion and purpose, I quit my community college professorship in May 2007 and spent the rest of the year "firing" (I think I skipped the "ready" part of the equation). I joined Toastmasters, the Chamber of Commerce, attended two trainings, wrote a book, created a website, made a My Space page, put videos on You Tube, led some Mastermind groups, wrote a Mastermind group workbook, coached a few clients...phew! I was busy!! Lots of firing and seed planting with little avail in terms of making money.
The aiming part of the equation came along in bits and pieces all along but was solidified when I began working through the book Get Clients Now! by CJ Hayden (which I HIGHLY recommend!). The basis of the whole book, which was written for professionals, consultants and coaches with service-based businesses, is that people focus on too many steps in the marketing cycle (filling the pipeline, following up, giving presentations and closing sales) at once. I have to admit, I didn't even know what the marketing cycle was!!! The book guides you to focus on one stage of the marketing cycle for 28 days straight and to follow an accompanying action sheet. I chose the filling the pipeline stage of the cycle and chose as one of my "success ingredients" Market Niche Description. The book guided me to answer a series of questions including: Who needs your service the most? and What sort of people do you enjoy spending time with?
To answer these and other questions, I went back to some information I had received from my aunt and my mother concerning "millennials" or people of "Generation Y." I watched a clip from a 60 minutes program and was completely fascinated! Here is some basic information about this generation of young people: we were born between 1976 and 2000, we are very tech-savvy, we are more concerned with life than work, we prefer to work in teams, we embrace diversity, we are excellent multi-taskers, we own IPODs, cell phones and computers and use them ALL the time, and we love to be challenged and get bored with mundane tasks.
After relating to all of those qualities and more, I decided that millennials (and their employers, parents and teachers!) would be the perfect audience for my speaking and coaching services and that my book Live with Intention now also had a great target audience. If you want to learn more about this population and their needs check out my website www.adaircates.com for a definition and free quiz!
I've always heard that you "get rich in a niche" so I am happy to have decided on my target audience through my Ready, Fire Aim methodology. I've found my niche and am I'm ready to get rich (btw, another characteristic of millennials is their desire to be rich overnight!) I am looking forward to helping millennials live with intention, passion and purpose!!