Yesterday I started the process of calling radio stations to get interviews about my book Live with Intention. I ordered a system from Joe Sabbah that included everything I needed to get started: an instruction book, audio CD and a list of 1000 radio shows, their contact people and phone numbers. I got my script together (which he laid out for me in the book) and called the first station on the list. I actually got through to the host/producer (which is quite miraculous) and read off my script (I'm sure it sounded a little staged!). Then she said "My demographic is 18-24 year old males and we talk about sex and NASCAR." Not quite the fit for my book!!!
This conversation made me realize that I needed to research the stations/shows before blindly calling them and come up with a system to keep track of calls made, follow up and shows booked. So after a bit of resistance and realizing that the whole thing was going to be a little more challenging that I thought, I got stuck for a bit, not really wanting to make any more calls. Then I did some research, resisted a little more, built up my confidence and made the next call. And what do you know? Within 2 minutes I had booked my first interview! All that anxiety and worry for nothing! So what did I learn from the experience? Well, first of all, I am not crazy about making phone calls. But more importantly I can do it and do it successfully. It may require a little more work than I anticipated, but it's definitely worth it and in alignment with what I'm about! My goal is to help millions of people to live with intention, passion and purpose and my book is the perfect tool to get them going in that direction, so sharing my book nationally on radio shows is a great way to fulfill that mission.
When you're faced with a similar situation where you're feeling anxious or resistant about doing something, remember your overall purpose for doing it and know that you can be successful. Overcoming that resistance and busting through that terror barrier will cause a breakthrough and a shift in your thinking.
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